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Nor’easter Storm, Technical Terms as Related to Printing

  • March 22, 2018March 23, 2018
  • by Don McNeill

As we in the Mid-Atlantic and Northeast brace for our 4th Nor’easter of March, we think the rest of the world should learn some terminology regarding these storms as it relates to printing.

White Excrement – This term does not refer to snow alone as a typical Nor’easter blends facial stinging ice fragments that have a unique piercing capability. This generally forces us all to work from home and press operators cannot report to work. Unfortunately, our facility closes.

Freezing Rain – As if rain on a cold day is not depressing enough this unique type of rain has the amazing capability to stick as ice to any surface it contacts. This includes tree branches, power lines, tree branches that bring down power lines and everything that can potentially take down power lines other than tree branches such as whole trees. Without power presses cannot run properly or at all. Our facility closes.

Slippery When Wet – Because it’s not wet…It’s ice! Ice is inherently slippery. When it falls from the sky and coats every surface, everywhere the result is everything becomes bone breaking, skull cracking slippery. Because we care about our skilled craftsmen and do not want them to face the dangers accompanied with slippery surfaces, our facility closes.

The Sky is Falling – Technically yes and no. When the rate of falling white excrement increases dramatically as it often does during a Nor’easter, the resulting appearance is that the sky is falling. While technically not true, the resulting drop in visibility makes it difficult to go anywhere and can make one believe that indeed the sky is falling. Since our employees cannot find their cars to get to work or operate them safely during sky falling situations, our facility closes.

At Cann Printing while we try to never disappoint our customers there are some matters that are out of our control – The sky falling has produced freezing rain covered by white excrement resulting in very slippery surfaces. Today, March 21st is the first full day of Spring, 2018. Thanks goes out to The Weather Channel for giving this storm a name – Toby. You can now blame Toby because our facility is closed. If your job was due today, we apologize and promise we will deliver it tomorrow when Toby leaves!

Facts

When your employees stop investigating new resources – the…

  • March 15, 2018March 15, 2018
  • by Don McNeill

Successful B2B sales dictates that there will be phone calls, texts and emails that accompany a company’s marketing efforts by its sales force. Often the gatekeeper of a company or a company with a good phone tree will prevent the messages from ever being heard by the appropriate decision maker.

Is this always smart?

Time is the major factor. By not taking the time to accept a phone call or read a text or email (or your system blocks them altogether) you know your employees are focused. Their tasks most likely can utilize the tools you have already provided to get the job done. By blocking the sales communication of outside companies, you can save that time to increase internal productivity.

However, if you do not keep up with technology today you will be left behind and at the speed of technology changes today this can happen tomorrow. Many companies send employees to trade shows to learn the latest and greatest advantages that technology in a field has to offer. This can get costly quickly, although does provide a chance for employees to have a little paid company time away from the office while learning many options out there in one place, first hand.

There is still the option of hearing what a sales rep who calls has to say. Your screener can probably decide by the confidence in a caller’s voice whether to put the call through to the person that matters. But they still could be causing your company a loss. Letting the call go to the voicemail of the actual user of those services and letting them decide who to see is what you are paying them to do – Continually investigate new resources and technologies to increase efficiency and decrease costs.

A service will most likely never become a true commodity. A great service will become a relationship. But you must listen to its potential first, for it to begin. Answer your phone, read the text or email. You may be surprised, impressed and…even save money!

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