Today’s graphic needs have switched dramatically to digital for web needs and electronic communications. If there is an error when the information is originally launched it really is as easy as the proverbial “Can’t you just hit a button and fix that?” (Well, almost…)
But, do your printing needs keep you awake at night? If you make a mistake on paper, you are making it thousands of times and may have to endure the reprinting nightmare that can cost you your job.
A good printer can help check files and makes sure images are appropriately sized with enough digital power to reproduce properly but is that really enough?
“I sold commercial printing for 19 years for 4 different firms from ’87- ’06. The difference between facilities is dramatic,” says Don McNeill, Account Executive for Cann Printing. “Today, having a relationship with your printer is more important than ever before, especially if the printer knows your company and will help bail you out in a time of need.”
A good salesman is one thing. but a great account executive who truly cares about your business success (as he or she depends on it) can become an integral extension to your marketing and operation teams. When a representative can actually look at materials and help catch mistakes before press time. that rep is an invaluable asset.
Putting ink to paper is not rocket science. And, with digital technology has become increasingly easier to manufacture. What matters most now is the cost effective delivery of the message whether it is the warning label on a new item or a 1,000 item catalog. A stellar account executive that knows your business and may catch even small details that either differ from past works or are incongruous with other printed materials helps make sure your brand is getting the attention to detail it needs. Pricing among printers may vary a few dollars either way but making sure it is correct on the first printing is the key to sweet dreams. Your account executive should know that.
Bill Cann, son of the founder William N. Cann Sr. put it best when he said to me as a young rep starting off 30 years ago “Try never to make the same mistake twice and help your clients sleep at night knowing they gave us the job and it will be beautiful and on time.”
Don McNeill was an Account Executive at Cann Printing from ’87-97 before working for 3 other printing firms and numerous startup businesses. Today he is back as an Account Executive at Cann Printing… where it all began!